Avoid Being A Victim Of The Number One Reason Most Others Fail At MLM
06.3.2009 in Jump Start Your Success, Learn How To Market Your Business Online by Josh
If you’re struggling with your MLM business, you’re not alone. You’re SO not alone. In fact, most fail and give up on network marketing altogether just a few months after buying into “the greatest most fantastical business opportunity of all time.”
Why? Is it because MLM is a terrible business model? Maybe it’s outdated? Is it because you’re a terrible marketer? Maybe your opportunity wasn’t really all that opportune after all? Actually, it’s not MLM’s fault, nor is it probably yours.
FAILURE MYTH #1: You’re struggling because MLM is outdated and a poor business model.
Reports of the death of MLM have been greatly exaggerated. Well, completely fabricated, actually. MLM is still a very viable business model for those wanting to start a business. Barrier to entry is low, often costing only 10’s dollars. You have marketing materials provided for you. Brand recognition is already established. Plus, you CAN make money working the business part time.
FAILURE MYTH #2: The only way to succeed in MLM is to be a gifted or otherwise talented marketer.
Wrong again. Success in MLM is a skill, not a gift. Let me repeat that because it’s hugely important. Success in MLM is a skill, not a gift. You can learn a skill. You learned to walk, then to run, then to ride a bike, then to drive a car. You learned to read, then write, then count, then do Algebra…well, I barely learned the Algebra…but the point is the same. These are all skills that learned, not talents you were born with. Marketing is no different. Apply yourself, invest in education, and you can succeed. Period.
FAILURE MYTH #3: You have to have the best opportunity out there to succeed.
Nope, because there is no such thing. You bought into the business, why? Because it met a need for you. You are not the only one with your need. Sorry if that doesn’t make you feel very special, but on the bright side it does mean your potential customer base is bigger than just you. Any opportunity will be appealing to someone. You just need to get it in front of that someone.
THE TRUTH ABOUT FAILING IN MLM! Drum roll please…
People fail in MLM because they have no one to teach them how to succeed! Simple, right? That’s the honest truth. When you *learned* to read, it was from someone who had already been successful at reading. Same with every other skill you’ve ever learned. Even “self-taught” people have crack a book or something written by someone who knew what they were talking about. 97% of MLM’ers fail because they’re simply not talking to the successful 3%. It’s just that simple.
If you really want to succeed at MLM, you need to do a few things.
First, you need to rip the terms “distributor” and “representative” out of your skull, set them on fire, scatter the ashes to the wind, and never use them again. Distributors and representatives are employees, and you friend are a business owner. Never lose sight of that, and you’ll go far.
Second, you need to find a community of like-minded people to encourage you. If you’re like me, you’ve seen plenty of eye-rolling when you talk about what your future holds. We all need encouragement, help, and advice.
Third, you need to find mentors. Period. I wasted years of my life trying to teach myself what other people knew, and I don’t know why. I ask for instruction on everything because I hate wasting time. I even ask for directions about 3.2 seconds after I’m unsure of where I’m going because I hate wasting time. But for some reason, I was willing to waste gobs of time learning to build a business. And you know what? I find that A LOT of other people are doing the same thing, and it’s so unnecessary and self-defeating.
If this is making any lights go off in your head, or if you’re seeing yourself in any of this, Great. You’ve just taken a step toward reaching the next level in your business, and whether you’re bringing in $10 a month or $10,000, you’re always pushing for the next level in your business.
I’ve seen huge success personally with the MLM Mastermind system. It’s chock full of content, step-by-step tutorials, campaign management tools, training in every subject you could want training in, and a fantastic community of fellow entrepreneurs you can draw experience and encouragement from. No exaggeration, it’s made all the difference for me.
Now, I know that once something’s put up on the internet it must be true, but I’m going to give you a little proof anyway. Here’s access to a 7-day trial for a buck. There are no limitations either. In fact, you’ll literally be walked through your first campaign in under an hour. It’s well worth the $1.
I hope this has been helpful for you. Oh yah, and no matter how much I hate her politics, Jane Fonda never manned an anti-aircraft gun; no matter how much money he flushes, Obama didn’t swear in on a Koran, and as cool as it would be, Mr. Rogers was not a sniper (but he was a hell of a guy anyway).
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